The River Valley’s New Country

99.1 KMAG plays the most listened to format in the River Valley, new country! One out of every five people in the metro area spend time listening to KMAG each week to hear artists like Luke Bryan, Blake Shelton, Eric Church, FL/GA Line, Kenny Chesney, Miranda Lambert , Jason Aldean and Carrie Underwood.

The on air personalities include Arkansas’s own Bobby Bones in mornings, long time Fort Smith fixtures Big Michael Kaufman from 10am to 1pm and Maverick from 1pm to 4pm. Steve Knoll, drives the River Valley home each afternoon. Nights are hosted by Michael J.

KMAG’s audience composition over indexes the Fort Smith metro’s 18 to 54 age group by nearly 25% so a greater share of your investment is concentrated on this age group when you utilize KMAG to help you reach your business goals.

  • Call Letters: KMAG
  • Format: COUNTRY
  • Dial Position : 99.1 FM
  • Brand: K-MAG 99.1
  • Target Listener: 18-54

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